Over Thanksgiving break I tried to get a head start on planning my sister's baby shower. Since the nursery will be decorated in baby animals and camouflage, I thought this would be a good way to decorate the shower. This is when Pinterest came into the picture. My sister encouraged me get a Pinterest account a few months ago, but I haven't put it to much use. Since this site is mainly used for sharing ideas, I thought it would help me think of creative ways to decorate. What I found was a Pinterest account for Huggies, a baby diaper brand. On this account, there were boards for various baby shower themes. I was in luck because they had a woodland creatures baby shower board.
During class this week, we approached the topic the topic of businesses using social media to promote themselves. The Huggies Pinterest account shows that this name brand is promoting themselves not through annoying advertisements, but by sharing ideas for baby shower themes. This is a discrete way build up a target audience on Pinterest of expectant mothers or relatives/friends of expectant mothers. Even though Huggies does not have advertisements on its Pinterest account, it is still able to promote the brand by sharing ideas and helpful tips that relate to the product, which creates a positive feeling for the viewer. I think this is a good tactic for Huggies to get the brand name out there in a fun and different way.
Here is the link:
http://pinterest.com/huggies/
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